'You Are Not Alone' - Sprite
Alejo Hoijman

Editor Alejo Hoijman’s new campaign for Sprite is Ad Age editor’s Pick! The campaign to help young people cope with their loneliness debuts “You Are Not Alone” platform as a tool for Gen Z consumers. Sprite strives to be a soda brand that stands for more than just refreshment and positions itself as a company that supports acceptance for all— even those who have shunned or wronged you, Santo agency created an anthem film as well as digital banners to introduce the campaign according to Santo CCO and Partner Maxi Itzkoff, aiming to evolve the sentiment that began in the “I Love You Hater” campaign, Also edited by Alejo Hoijman, into a real and ongoing tool to help young people cope with their troubles by interacting with others in an anonymous open forum.