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In celebration of Pride month, Pantene is tackling conventional stereotypes with “Don’t Hate Me Because I’m BeautifuLGBTQ,” a new message that’s part of their recently launched “Power To Transform” campaign. Created in partnership with GLAAD, the campaign takes the brand’s ubiquitous line from its famous 1986 advertisement to redefine what ‘beautiful’ looks like in today’s world by featuring a range of people within the LGBTQ+ community and their own unique stories of transformation. Directed by Lofty Nathan at Pulse Films and edited by Govert Janse. Congratulations to the team at Grey: Producer, Keira Rosenthal, Creative Director Bryan Burns and Art Director Emily Pracher.