news

IKEA
Agency
ACNE / IKEA Creative Hub
Editor
Joakim Pietras

Are you looking for a little ‘Me’ time? Or maybe some ‘We’ time? This new edit from Joakim Pietras explores the intersection of Me and We, with a humorous take on Verdi’s “Le Donna e Mobile”, to promote IKEA’s new catalog.

Read more about the campaign on Ad Age: http://adage.com/article/cmo-strategy/fewer-catalogs-means-marketing-ikea/314462/