G-Star RAW & Zalando - Denim Never Stops
Govert Janse

The denim gurus behind G-Star RAW have been developing alternative clothing since 1989, fusing stellar craftsmanship with street style cutting edge denim. The new campaign for G-Star RAW & Zalando SE is titled ‘Denim Never Stops’ In a time of unusual constraints, the two brands launch a campaign encouraging you to keep moving, to creatively and effortlessly overcome any obstacle that is thrown in your way. Directed by Salomon Ligthelm and edited by Wildchild editor Govert Janse. This campaign launches across Europe this fall as part of a multifaceted marketing campaign.