Armen Harootun

Editor Armen Harootun teams up with Director Rubberband for Chanel’s new Bleu de Chanel, a fragrance for men, with a little help from Jimi Hendrix’s “Fire.” In a choreography that makes us flutter and whirl, the rhythm of the commercial, intense and unleashed, also reveals the beauty of the night. The drum player is artist De La Romance, whose real name is Vincent Giraud.