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Samsung Galaxy Unpacked 2022
Agency
Slap Global
Editor
Alejo Hoijman

For an audience of tens of millions, Samsung presented its new smartphone at their “Galaxy Unpacked 2022” event in a completely unexpected way. The Samsung Galaxy S22 phone gets a royal introduction in the brand’s tie-up with Shonda Rhimes’ Netflix show “Bridgerton.” This fun branded film created out of Slap Global was shown at an event in Korea to introduce the device. It stars the series’ Queen Charlotte, played by Golda Rosheuval, receiving visitors at an “Inventor’s Ball,” where the crafty of the kingdom present her their ambitious ideas, including the Galaxy S22, “correspondence device that produces moving pictures.” From there, viewers get a taste of what a Regency-era product demo would look like.

Agency: Slap Global
CCO: Maxi Itzcoff / Gerry Graf
Director: Nico Pérez Veiga
Editor: Alejo Hoijman
ProdCo: Primo