Absolut® Gets Juicy This Summer With New Absolut Juice™ & Lizzo
Absolut, Planet Earth’s Favorite Vodka, introduces Absolut Juice™ – the new must-sip spirit of the summer – with a juicy twist on squeezing the most out of life in collaboration with chart-topping singer Lizzo. Directed by JUCO edited by Richard Cooperman
Client: Pernod Ricard
Agency: Patrick Thomas O’Neill, LLC
Chief Creative Officer: Patrick Thomas O’Neill
Creative Director: Ryan DiDonato
Executive Producer: Jacquelyn Maloney